RAEng to develop new promotion campaign

THE Royal Academy of Engineering (RAEng) is to work with advertising agency George & Dragon to develop a new social marketing campaign to promote engineering careers to a wider audience.

The UK is currently suffering from a skills shortage in engineering and RAEng hopes to change the perception of engineering to the general public and display the range of career opportunities on offer. George & Dragon will first work towards creating a recruitment brand that includes all engineering disciplines, and materials that employers and the engineering sector can use for promotion.

RAEng says that the campaign will be an “umbrella initiative” available to all engineering organisations and companies which want to promote engineering to young people.

“We are excited to be working with George & Dragon on this challenge. This campaign will need support from stakeholders right across the sector, particularly employers. We have appointed a creative partner who can deliver a brand solution that will galvanise the sector and drive positive perceptions of engineering. This campaign will need to be game-changing as we seek to build mass appeal for the diverse and exciting career opportunities in the sector, and create the next generation of engineering talent,” said RAEng CEO Philip Greenish.

The campaign will begin in early 2017.